Orange Alert

Syracuse University, College of Arts and Sciences

Career Roadmap - Marketing & Sales

The Marketing & Sales Career Cluster focuses on promoting products, understanding consumer needs, engaging with communities and driving sales. It integrates digital marketing, data analysis, brand promotion, customer relationship management, strategic communications, human-centered design and retail strategies to build strong customer connections and support business growth. This Cluster is essential in all industries for creating value, effectively reaching and engaging target audiences and achieving commercial success in a competitive marketplace.

This Career Cluster is also a Cross-Cutting Cluster as the skills gained through this Career Clusters area are applicable across all Career Clusters. Practitioners are encouraged to combine content from this Cluster across other CTE programs.

Roadmap Categories

  • Market Research, Analytics, & Ethics
  • Marketing & Advertising
  • Retail & Customer Experience
  • Strategic Sales

Majors

  • Advertising
  • Creative Writing
  • Economics
  • English and Textual Studies
  • Information Management and Technology
  • Psychology
  • Public Relations
  • Writing and Rhetoric

Minors

  • AI & Business Applications
  • AI & Emerging Media
  • Business
  • Creative Writing
  • Design Studies
  • Economics
  • English and Textual Studies
  • Finance
  • Information Management and Technology
  • Marketing
  • Philosophy
  • Psychology
  • Retail Management
  • Sociology
  • Writing

  • CRS 325 - Presentational Speaking
  • ENG 105 - Intro to Creative Writing
  • ENG 146 - Interpretation of New Media
  • IST 486 - Social Media in the Organization
  • MAR 255 - Principles of Marketing
  • MAR 301 - Essentials of Marketing
  • MAT 121 - Probability and Statistics for the Liberal Arts
  • PHI 171 - Critical Thinking
  • PHI 293 - Ethics and the Media Professions
  • PHI 377 - Philosophy of Psychology
  • PSC 315 - Politics and Media
  • PSY 205 - Foundations of Human Behavior
  • PSY 374 - Social Psychology
  • SOC 101 - Introduction to Sociology
  • WRT 255 - Advanced Argumentative Writing
  • WRT 307 - Advanced Writing Studio: Professional Writing

  • Alpha Kappa Psi
  • Baked Magazine
  • CitrusTV
  • Daily Orange
  • Delta Sigma Pi-Professional Business Fraternity
  • Psychology Club
  • Public Relations Student Society of America
  • Pulp Marketing Club
  • The Renegade Magazine
  • Women in Communications
  • Women in Leadership Initiative

  • Assume leadership roles in student organizations
  • Blackstone LaunchPad
  • Corporate rotational training programs
  • Fellowships
  • Internships for marketing, branding, & social media
  • Maxwell in Washington
  • Psychology Immersion Trip
  • Research in the X-Lab
  • Research under faculty on campus
  • Shaw Center
  • Study Abroad - London
  • Winston Fisher Seminar

  • Alumni Connections
  • Faculty Advisor/Mentor
  • LinkedIn
  • Professional Associations

  • Account Representative
  • Brand Manager
  • Data Analyst
  • Marketing Representative
  • Media Relations Coordinator
  • Merchandise Buyer
  • ONET Job Titles Marketing Career Cluster (onetonline.org)
  • Product Manager
  • Promotions Coordinator

  • Certified Manager (CM)
  • Digital Garage Fundamentals of Digital Marketing Certification
  • MS Excel Certification
  • Professional Acceleration and Micro Credentials
  • Professional Certified Marketer (PCM)

  • Advertising Agencies
  • Financial Companies
  • Management Consulting Firms
  • Product and Services Organizations
  • Public Institutions (I.E., health education)
  • Retail Stores
  • Social Media Management Companies
  • Technology Companies

  • Master of Arts - Marketing
  • Master of Science - Retail/Visual Merchandising
  • Master of Science - Statistics
  • 4 + 1 A&S/Newhouse Combined Degree

These are suggested options. All content listed can be used as a guide to explore different career pathways. It is recommended students make an appointment with their academic and career advisor to discuss options that work best for them.

Career Roadmap Clusters #