Daeya Malboeuf is a higher ed leader who brings ad agency background and a data-driven approach to her role as executive director of the A&S communications team. Her primary responsibilities include the development and assessment of the College’s strategic communications plan; ensuring the consistent and compelling articulation of the College’s value proposition across audiences and platforms; and serving as the dean’s chief communications advisor. When she’s not solving creative challenges or trying to turn the perfect phrase, you can find Daeya traveling near and far, listening to podcasts, gardening and hiking.