Daeya Malboeuf is a higher ed communications leader who brings ad agency background and a data-driven approach to her role as director of the A&S communications team. Her primary responsibilities include the development, implementation and assessment of the College’s strategic communications plan; ensuring the consistent and compelling articulation of the College’s brand proposition across all media/platforms; and serving as the dean’s chief communications advisor and speechwriter. When she’s not solving creative challenges or trying to turn the perfect phrase, you can find Daeya traveling near and far, listening to podcasts, gardening and hiking.